Privacy Policy

Last updated: February 2026

Etna Plants is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal data in accordance with the General Data Protection Regulation (GDPR) and applicable Irish data protection law.

1. Who We Are

Etna Plants is a plant nursery and garden centre based in Ballyneety, Co. Limerick, Ireland. We are the data controller for the personal information you provide to us.

Contact: info@etnaplants.ie

2. What Data We Collect

We may collect and process the following personal data:

• Identity data – name
• Contact data – email address, phone number, delivery address
• Transaction data – details of products you have purchased and payment records (note: full payment card details are processed by our payment provider and are not stored by us)
• Technical data – IP address, browser type, device information, and cookies (see our Cookie Policy)
• Marketing data – your preferences for receiving marketing communications from us
• Communications data – any messages you send us via email, contact forms, or social media

3. How We Use Your Data

We use your personal data for the following purposes:

• To process and fulfil your orders, including arranging delivery or click & collect
• To communicate with you about your order, including confirmation emails and delivery updates
• To respond to enquiries or complaints
• To send you marketing emails if you have opted in (you can unsubscribe at any time)
• To improve our website and services through analytics
• To comply with our legal obligations, including plant passport and tax record requirements

4. Legal Basis for Processing

We process your personal data on the following legal bases:

• Contract – processing is necessary to fulfil your order
• Legitimate interests – to improve our services and communicate with customers
• Consent – for marketing emails and non-essential cookies
• Legal obligation – to comply with applicable laws and regulations

5. Who We Share Your Data With

We do not sell your personal data. We may share your data with trusted third parties only where necessary:

• Delivery couriers – to arrange delivery of your order (name and address only)
• Payment processors – to securely process your payment
• Email marketing platforms – such as Mailchimp, if you have opted in to our newsletter
• Analytics providers – such as Google Analytics (anonymised data only)
• Legal authorities – where required by law

All third-party processors are required to handle your data in accordance with GDPR.

6. How Long We Keep Your Data

We retain your personal data only for as long as necessary:

• Order data is retained for 7 years for tax and legal compliance purposes
• Marketing data is retained until you unsubscribe or withdraw consent
• Enquiry data is retained for up to 2 years

7. Your Rights

Under GDPR, you have the following rights regarding your personal data:

• Right of access – request a copy of the data we hold about you
• Right to rectification – request correction of inaccurate data
• Right to erasure – request deletion of your data where there is no legal reason to retain it
• Right to object – object to processing based on legitimate interests or for direct marketing
• Right to restrict processing – request that we limit how we use your data
• Right to data portability – request your data in a structured, machine-readable format

To exercise any of these rights, please contact us at info@etnaplants.ie. We will respond within 30 days.

8. Data Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. Our website uses SSL encryption for all data transmitted between your browser and our site.

9. Cookies

For full details on how we use cookies, please see our Cookie Policy.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be published on this page with an updated date. Significant changes will be communicated to you by email where appropriate.

12. Complaints

If you have a concern about how we handle your personal data, please contact us in the first instance. You also have the right to lodge a complaint with the Data Protection Commission (DPC) of Ireland at www.dataprotection.ie.

13. Contact

For any privacy-related queries, please contact:
Etna Plants, Ballyneety, Co. Limerick
Email: info@etnaplants.ie